Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through major network broadcasting stations. In contrast, online services are web-powered streaming platforms, with global streaming giants, regional streaming services, and domestic platforms being leading competitors. As audience preferences evolve, competition between terrestrial dramas and OTT services has become fierce. Consequently, each platform is developing unique content and employing adaptive strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing content with broad audience reach while maintaining traditional storytelling methods. In particular, they actively highlight celebrity performers to increase viewer engagement and produce dramas that resonate with a broad spectrum of viewers, thereby securing a consistent fanbase. Additionally, leveraging their decades of industry presence and network legacy, they continue to offer traditional stories, ensuring reliable audience numbers. This allows audiences to find more ways to engage with traditional content through various mediums.
Differentiation Strategies of OTT Services
OTT platforms are expanding their market by employing tactics distinct from network-based television. Firstly, they actively adopt new genres and experimental formats, prioritizing creative risk-taking and cinematic quality over mainstream success. Secondly, they offer tailored content that aligns with specific interests, targeting specialized demographics. Lastly, they focus on producing international releases aimed at the global market, allowing them to grow their fanbase not only in their home country but also internationally. Through these strategies, OTT services are strengthening their competitiveness in ways unlike legacy channels.
Competition 후후티비 최신 and Collaboration Between Platforms
As legacy media companies increasingly expand into the streaming space, competition has escalated. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBSon' and 'wavve', respectively, making available their existing broadcast content on digital platforms. This effort helps maintain the influence of established TV channels while attracting new viewership. Meanwhile, the growth of new media services is shifting audience preferences towards more flexible viewing options.
Conversely, streaming providers are also expanding their dominance by working alongside legacy content producers. Netflix has gained worldwide success with Hallyu series like the breakout survival thriller and 'Hellbound', leveraging the storytelling expertise of terrestrial broadcasters. This strategic alliance helps both parties leverage their advantages, fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media continue to blur.
Ultimately, legacy TV series and streaming platforms are both fighting for dominance and seeking collaboration through their respective market tactics. network-produced content maintain classic formats and general audience focus, whereas digital platforms provide experimental and globally targeted content. As synergy and integration between these platforms continue to expand, audiences can expect a wider-ranging and elevated entertainment experience in the future.